The following video is in Swedish however the imagery is excellent and gives a great insight in the features of Luleå
A steel town very proud of its hockey team. Promotional video from a few years back reflects this.
Welcome to Luleå,
Welcome to our lovely city, Luleå, with nearly everything you might want to do and experience in Swedish Lapland. An exciting cultural, entertainment and sports, rich shopping malls and boutiques, restaurants and hotels plus close proximity to an exciting wilderness. World heritage Gammelstad Church Town and an archipelago with so many beautiful and easily accessible islands.